Anyone who has a website wants web traffic coming to their site. In fact this is probably the most important job of the webmaster. Even after you do get traffic coming to your site it is not just a one time thing, instead it's an ongoing task that you as a webmaster have to be constantly doing. This is often not the easiest thing to do and if you have a budget to follow, there are ways to get the work done for free. Here are a few things that you can do to help get some visitors to your website.
Optimizing Your Site for Search Engines
For years search engines have been the main way to get web traffic to your website for free. But, you need to make sure that you do your homework on this and optimize your site so that it will get a good ranking for the keywords you target. SEO is probably the most powerful way in which you can get traffic. You just need to invest time and effort into it. There are plenty of websites out there that offer free tips on how to use keywords and benefit from SEO.
Make Sure You Update Your Sites Content Often
No secret here. You need content for your website and it needs to be good quality content as well. Not only do you need good content you need to make sure that you add new and interesting content on a regular basis, this is vital. If you continually update your site you will eventually build a loyal following who will come back often to see what is new on your site.
Use Social Bookmarking Sites
Popular social bookmarking sites can be another powerful and free tool for you to get some web traffic to you site. Make sure you do your research about social bookmarking sites and learn how to use them to your advantage. A couple of the more popular ones are Digg and Delicious.
Get Twitter and Facebook Accounts and Use Them
Even if you are not into either one of these social network sites, sign up for accounts and use them in order to direct web traffic to your website. This is another great free way to get people to come visit your site. However, this does take a lot of time and effort on your part building a network that will bring you visitors, but if you work hard at it, the traffic you can get from those two networks could surpass the visitors you get from Google and other search engines.
Get Links With Other Sites Within Your Website Niche
Another free way to get some traffic to your site is to put your link on other sites that cover the same topics that your site does. If there is a way to get you link in a more visible spot on a site that gets a lot of traffic this is going to be more of a benefit for your site. There are a variety of sites you can use to find websites in your niche that allow backlinks. You just need to research backlink builders and you should find several you can use to find a variety of sites you can include your link at.
Promote Your Site For Free
Free promotion is everywhere and you should take advantage of it whenever you can. Some of the free promotion methods would be listing your site on classified ads, submitting to directories and inclusion in a variety of different kinds of listings. Even though these ways may not work as well as some as the other methods it is still a decent way to promote your site for free.
Offer a Free Product or Service
Of course content is going to drive traffic to your site but if you offer something special or useful, it's going to peak the interest of more visitors. Of course you can never go wrong with good content and advice or helpful tips, but when something free is offered it often will increase your visitors and if it is something that gets popular more and more visitors are going to come to your site to take advantage of the offer.
Try to Use Some Viral Content
One of the best varieties of free products or services is to use viral content. They call it this because it can spread like a virus. When someone really likes the content they will pass it on to other people and other sites. This kind of content will distribute itself you just need to make it and submit it to a few very popular sites. The content for something like this is often a really good video or some sort of presentation, a really good old article or even a great image.
Try Offline Promotion
This is probably the most forgotten type of promotion but it can get traffic to your site for free. True people are on computers all the time and some even spend more time online than off but there still is life offline. Offline promotion can be pretty powerful and if you use it right you can get a lot of visitors from it. If you own a business make sure the URL is on your business cards, make fliers and put them on vehicles, make T-shirts that advertise it and other items you can hand out for free to people with the URL on it. Also, don't forget word of mouth.
Put Your URL in Your Signature
You can put your URL in all of your online signatures, this could be forums, blogs and even in your email, all of which are free and can help generate more traffic to your site.
There are many other ways in which you can get visitors to your site, but these are the most popular and most successful if you use them correctly.